Some people get overwhelmed by Instagram’s algorithm and ever-changing landscape. But I love it! I’m always on the lookout for new ways to engage with people and new ways to recycle the content I’ve already created. So I can pretty much always tell you my latest favorite Instagram features.

If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media. Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.

Reaching out to a potential client directly via the DM (direct message) feature on a social media platform—whether it’s Facebook, Instagram, Twitter or LinkedIn—can sound scary. But it’s an incredibly important and personal way to connect with people who might be a good fit for your services.