FREQUENTLY ASKED QUESTIONS

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FREQUENTLY ASKED QUESTIONS ❤

Philosophy

  • As Google says, "A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." By creating consistent, meaningful copy (text) and imagery for your social media, website, blog posts, email blasts, etc., we make an emotional connection with your audience, positioning you front and center in their minds each day. Click here to read our easy guide to content marketing.

  • No, none of us are named Frank! Kathryn originally ran a lifestyle blog in college alongside her friend Emma titled “Fashionably Frank” and the name just stuck! She knew it had a significant meaning when applied to her work as well.

    The name implies a combination of the following:

    Fashionably | adverb | “In a manner characteristic of, influenced by, or representing a current popular style or trend”

    Frank | adjective | “Marked by free, forthright, and sincere expression.”

    Therefore, a forward-thinking/current, sincere marketing agency!

  • In a nutshell, we offer: Social Media Copywriting, Organic Management & Community Outreach. Video Creation & Editing. Canva Graphic Design. SEO Fundamentals. Blog Copywriting & Optimization. Email Marketing Management & Copywriting. Squarespace Website Design. We also partner up with a variety of creative agencies to offer a holistic digital experience - you are able to use these agencies for the following complementary services: Intensive SEO, Paid Advertising, PR, Styled Product and Lifestyle Photography, Videography, Brand Strategy and Design (Logos, Business Cards and more).

  • We have a soft spot for the heart-centered business owner. They are authentic and value organic growth over vanity metrics. Honesty is one of their most valued traits. They are generous in their kindness and passionate about their niche. Giving back to their community is important to them. They have realistic expectations, understand the importance of work/life balance and celebrate the creative freedom of all of their team members. They are seeking a cheerleader for their brand and an enthusiastic collaborative partner to elevate their online marketing efforts. Marketing is a non-negotiable within their budget and they are looking to keep this partner in their corner long-term.

  • At the end of the day, we want to celebrate and elevate your brand. We want you to see brand awareness, gain brand authority in your niche, have an accessible, easy way to share the latest news about your business to your followers, build a more active and involved community, increase your customer/client's engagement and loyalty to your brand by making an impact in their lives, and showcase what you do best and who you are (your identity, culture and values), with this latter piece then transcending into profit and reducing your overwhelm.

  • Anyone can 'tok, pin, or 'gram, but proper education makes all the difference. Kathryn comes with a Bachelor's Degree specializing in business management, leadership, and marketing, in addition to her core study of social and positive psychology - the latter allowing her to understand why humans think the way they do and how they are moved to make decisions. Each member of the FFM team learned by experimenting hands-on in the field, pursuing internships and degrees in their areas of specialty, studying under mentors and those successfully running their own agencies. Our combined 30+ years of hands-on experience gives you the latest & greatest, yet seasoned approach to marketing.

  • We lead from authenticity and "frankness". We focus on creating connections that will serve your business well, not vanity metrics (but don't worry - we track those, too!). We care about reaching the new customer or client you may not have reached with prior strategies and the loyal fans already head-over-heels for your biz. We truly believe that every brand deserves a modern, clean, pretty, sentimental, meaningful, emotion-evoking and educational presentation on the web. Our individually-tailored, near-24/7 watch of your brand (and your questions) set us apart from the competition. Customer service is at the forefront and so are quality connections.

  • If we don’t specialize in a particular service, we’re happy to refer you to trusted experts in photography, videography, SEO, and more. We collaborate with a network of talented professionals who can help complete your dream team!

Process

  • Yes! We are currently booking clients for all services.

  • Each service has unique pricing and is often custom quoted per individual client needs. Our average digital marketing client spends $1300/mo, our average web design client spends $2000 flat rate, and our average branding client spends $2000 flat rate. Our hourly mentorship session rate is $200/hour. Get a quote.

  • Digital marketing takes an incredible amount of attention to detail and time spent perfecting and revising strategies, therefore we are unable to reduce our hourly costs or "simplify" tasks for a lower rate, however we can customize a package that fits within your budget - perhaps we write your captions and you manage your account, or we sit down for a one-on-one hourly mentorship session that will equip you with the tools to manage your own marketing until you can afford a base monthly package. Let's chat, we'd love to meet you!

  • We reserve a limited number of pro-bono and discounted spots in our client roster for previously determined non-profit causes that are near and dear to our hearts. That being said, we are eager to save you money by bundling a suite of our services together into a cost effective packaged deal.

  • Yes! All one-off services, including web design and branding, will be split into two payment installations by default. However, we’re happy to work with you on a customized plan to fit your budget, ensuring flexibility without compromising quality.

  • Due to a high volume of client accounts, we are not currently accepting trades / bartering!

  • In the first week, we get to know your goals and gather essential assets like logos, text, and images. For ongoing retainer marketing clients, we’ll have monthly strategy meetings. For one-off services, we'll stay in constant email communication, keeping you in the loop throughout the project. Expect collaboration, efficiency, and clear communication at every step!

  • For branding, we offer an innovative "Brand-in-a-Day" service where you’ll receive all your brand assets the day after your scheduled session. For web design, the first draft is typically delivered within two weeks after receiving all necessary files from the client. From there, we complete revisions at your pace, ensuring that we meet any required deadline for launch.

  • We believe in collaborative editing! For our one-day "Brand-in-a-Day" branding package, you get one round of revisions, and for our two-day package, you get two rounds. Web design projects and the deliverables within our ongoing retainer marketing contracts include three rounds. Each round allows you to submit as many changes as you’d like in one go, ensuring a streamlined process. We're pleased to say we've rarely ever exceeded these predetermined rounds, but clients can always opt to purchase additional rounds of revisions at our affordable hourly rate as needed.

Policy

  • All phone or Zoom meetings are by appointment only, and we encourage communication through email for day-to-day updates. We aim to provide a smooth, organized process, respecting both your time and ours.

  • We pride ourselves on being responsive! For urgent matters, like pulling a post offline or responding to time-sensitive issues, we often handle requests within 30 minutes (or quicker, if we're right by our devices!). This is one of the key perks of being a long-term client with us.

  • Absolutely! As long as the request is communicated in a timely manner and we have availability, we can add extra services at our affordable hourly rate. Keeping open communication ensures smooth, timely project adjustments.

  • Unfortunately, we can’t use copyrighted material. It’s crucial to provide legally approved content - whether it’s your own or content you’ve been granted the rights to use. We’ll guide you to trusted stock photo resources to find what you need!

  • If you notice something that needs to be edited in a scheduled social media post, blog post, or email blast, please let us know ASAP! While we try to avoid this, a few correction requests per month are included in your retainer contract. We strive to be flexible and make any needed adjustments quickly.

  • You have full ownership of your website or other projects upon completion. While we encourage you to feel empowered to manage updates, we are always available at our affordable hourly rate for future changes. We’re also happy to offer a tutorial or training session to help you confidently make updates moving forward!