The Fashionably Frank Marketing Blog
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HIPAA & Digital Marketing: A Practical Guide for Medical Practices
While every business benefits from building an engaging online presence, medical practices, healthcare providers, and wellness organizations have an additional responsibility: protecting patient privacy. But, HIPAA isn't a roadblock to effective marketing - it's an opportunity to build trust!
Why Branding That Feels Human Will Always Win
As a branding and marketing consultant working with small businesses, medical clinics, estheticians, contractors, coaches, and community-centered brands, I’ve noticed something over and over again: The businesses people remember most are rarely the ones that feel the most perfect. They’re the ones that feel human.
Your Audience Is Looking for Signs of Life Online
One of the biggest misconceptions I see among business owners is the idea that marketing has to be perfectly polished in order to be effective. Most people are not actually looking for perfection online. They’re looking for signs of life.
Why Sensitivity Has Made Me Better at Business
For a long time, I thought being sensitive was something I needed to overcome in order to be successful in business. But over time, I’ve started to realize something very different: Sensitivity is one of the greatest strengths I bring into my work.