Popular Business Marketing Tips From 2025 - Our Most Read Blog Posts
Every year, I enjoy going back through our website reports and pulling the resources that our audience found the most value from in the past 12 months! Here are our most-read posts with business marketing tips from 2025 (in order of popularity) to give you some new ideas as we head into 2026.
4 of the Best Apps for Making Reels
So, you’ve heard that Reels are all the rage? This short-form, quickly-changing video content is the best way to get new eyes on your business on Instagram in 2022. Facebook has now picked up this short video format and it’s becoming more and more necessary for all platforms as time goes by. While there is a learning curve to this type of video content (just like anything new!), lucky for us, there’s some fantastic video editing apps that make it a million times easier!
8 Steps to an Engaging Facebook Business Page
When thinking about designing an engaging Facebook Business Page for your business, there’s a handful of items to keep in mind to ensure the best experience for the audience. Of course, there’s a LOT that goes into crafting a Facebook business presence, but these should surely get you started!
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
How to Get Your Website to Rank on Google For Free
Want more people to find your website on Google, but not sure where to start? You’re not alone. Around 53% of all website traffic comes from organic search (BrightEdge), which means showing up in search results is one of the most powerful ways to grow your business or blog. That’s where SEO (Search Engine Optimization) comes in.
This guide from guest blogger Jessica Stegner, an SEO specialist from Seattle, breaks down simple, effective strategies to make your website more searchable, more engaging, and more likely to get noticed by both search engines and your ideal audience. Whether you're a business owner, blogger, or creative entrepreneur, these basics will set you on the right path.
The Difference Between Content on Instagram and TikTok
I received a great question from one of FFM’s lovely Instagram followers that asked about the main difference between content on Instagram and TikTok, or in other words: What types of content do people want to see on each of these platforms!? I was super inspired to write this post and dive into some tangible tips that may help you through your small business marketing journey.
10 Types of Freebie Downloads to Grow Your Email List
I bet you know by now that a great way to grow your email list is to offer up a freebie download! I’ve gone over the details about how to implement one before. But what if you don’t know where to start or what kind of freebie to offer? I’ve got you, boss! There are tons of different types of freebie downloads out there, so you don’t have to come up with an idea from scratch. Peruse this list, then decide which type of freebie download will give the people something that’s useful (that “has value,” as we say in the biz) and feels like a good fit for your services.
6 Must-Use Tech Tools for Marketing Your Small Business Online
Being a small business owner means wearing a lot of hats - and marketing manager is often one of the roles that falls into your lap automatically (and happens to be one of the trickiest)! Thankfully, there’s a TON of amazing techy tools available to you that can make your life immensely easier, encouraging consistency and saving you lots of time so you can focus on what you most enjoy and do best. Today, I’d love to share 6 of the top tech tools for marketing your small business specifically in the digital landscape. I hope you fall in love with them just like I did!
How To Create A Free Download (+ MailChimp Instructions)
We’ve all clicked the “subscribe” button to get on an email list so we can get insider information from businesses that have expertise we need in the form of a free document. These free, downloadable PDFs are specifically designed to get people to sign up for email lists. And they work because they deliver value to potential customers. The person who signs up gets something they need and want.
9 Ways AI Can Help Your Small Business
Ready to dive into the world of AI? :-) Nope, AI is not just for tech giants and other-worldly sci-fi movies - small businesses and nonprofits can seriously benefit from sprinkling a little AI into their operations in 2024 as we look towards a more automated future. I’ve been dabbling deeper in this exciting world over the past few months to discover nine awesome ways AI can help your small business and can’t wait to share how I (and my clients) have been using this amazing tool in ours.
Best Practices for Addressing Negative Users on Social Media
Battling some pesky trolls or negative customers on your small business social media profiles? I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media ensuring that you smoothly navigate the issue happening in the present while also equipping your company with the right resources longterm for when it inevitably happens again.
