Digital marketing is necessary for every business no matter the niche and us content marketers are very familiar with how to place multiple puzzle pieces together to achieve a holistic strategy. We'll start with the basics, covering the concept of content marketing, the reasons behind it and why you should invest in your business' digital presence. You'll receive customized recommendations based on an initial questionnaire that will help guide our session, shining light on the core foundations of a good email list, blog, website and engaging social media profiles.
2 hour session, $200 offered via Skype or in person.
Social media is the name of every game in this day and age. Your friends are on it, your competitors are on it, even old Aunt Jane is on it! But there are various platforms and what's most important is where your customers or clients choose to spend their time. We'll start with a questionnaire to discover more about you and your brand, tailoring our session specifically to your business' unique needs. We'll recommend platforms, break down the latest algorithms and explain why meaningful engagement matters more than having thousands of followers, show you how to craft creative visual graphics and go over the 4 types of key content you should be sharing. We'll finish with a Q&A session to clarify any of your questions and banish intimidation!
2-3 hour session, $300 offered via Skype or in person.
THE BRAND AUDIT
Designed to give you a better idea of what you are doing excellent in your marketing efforts, as well as what you can improve upon, The Brand Audit is the way to go if you're eager to learn more but need a starting point. All the goodies are revealed in this audit, including how to best optimize your social media presence through community engagement, color psychology branding and much more! If specified areas of emphasis are desired, client is to submit the areas of emphasis prior to audit execution and will ultimately receive a detailed report tailored to their business. Social media and website analytics are also analyzed and included. $400.
At the heart of every business is a pain point being heard. What is the vision behind your business? Every brand is born from an individual who possesses the abilities and talents necessary to solve the pain point of another individual, whether through services or products. Together with a little help from story branding, we'll outline the tale of your business and the story you should be telling through every facet of your marketing to engage and encourage. Bonus! A list of "isms" that are unique to you and a crafted brand voice that resonates.
3 hour session and finalized brand DNA document, $300 offered via Skype or in person.
LIGHTS, CAMERA, ACTION!
2018 is the year of the video. No joke! Videos are responsible for 66%+ of all Internet traffic and are expected to jump to 82% of all traffic by 2020. Oftentimes, they're also the way to guarantee content reaches your audience. We'll chat over your favorite latte (or tea!) and brief you on all you need to know about video marketing in this 21st century world. We'll dive into Instagram stories, live video basics, video ads and the strategy behind webinars and e-courses.
1 hour session, $100 offered via Skype or in person.
MAGIC NUMBER 9
Learn the mythical creature that is an Instagram 9 grid. This power session clarifies the concepts behind the 9 grid, arranging an aesthetically pleasing profile and how to optimize your content for the best engagement on Instagram. Using Planoly, we'll go through curation and scheduling processes and discuss how to optimize your Instagram feed (and story) for maximum engagement.
1-2 hour session, $150 offered via Skype or in person. *Client must open a Planoly account.