Have you ever Googled something and landed on a blog post that led you to exactly where you needed to go next? Chances are, internal linking was at work! In this post, I’m breaking down what internal links are, why they matter, and how to use internal links strategically in order to boost your blog’s visibility (and site’s overall performance).

Want more people to find your website on Google, but not sure where to start? You’re not alone. Around 53% of all website traffic comes from organic search (BrightEdge), which means showing up in search results is one of the most powerful ways to grow your business or blog. That’s where SEO (Search Engine Optimization) comes in.

In the fast paced world of digital marketing, some things come and go faster than a TikTok trend! When it comes to your business’s blog, there’s only one kind of content that stands the test of time: evergreen content. If you’ve ever wondered how to go about creating evergreen content, what that even is and why it’s so important, you’re in the right spot! Let’s dive in.