It’s no debate that marketing is essential for all businesses no matter the type of business, but the approach you’ll use will vary significantly depending on whether you’re selling a product or a service. Let’s break down the key similarities and differences when it comes to marketing for service businesses vs. product businesses to help you refine your overall marketing efforts as a small business owner!

Being a small business owner means wearing a lot of hats - and marketing manager is often one of the roles that falls into your lap automatically (and happens to be one of the trickiest)! Today, I’d love to share 6 of the top tech tools for marketing your small business specifically in the digital landscape that are bound to make your life easier.