Kathryn Coffman 1/1/26 Kathryn Coffman 1/1/26

The Psychology of the Inbox: What Really Makes Someone Open, Read, and Take Action (in 2026 and Beyond)

Email marketing has changed a lot over the years - new platforms, new rules, new industry trends. But one thing hasn’t changed at all: Email is still the most powerful tool most small businesses have for building trust, nurturing relationships, and driving meaningful action.

Kathryn Coffman 8/1/25 Kathryn Coffman 8/1/25

Marketing That Feels Good: Meeting People’s Need for Joy, Simplicity, and Hope in 2025

If it feels like your audience is a little less optimistic than they used to be, you're not imagining it! This year has taken it out of all of us and it’s more important than ever to be mindful in our marketing strategies.

Kathryn Coffman 7/1/25 Kathryn Coffman 7/1/25

How to Re-Engage Your Email List After a Long Break

It’s never too late to reconnect with your audience! Whether you’ve got 20 subscribers or 2,000, your list is still full of real people who once raised their hand to hear from you. Here are my go-to tips for how to re-engage your email list after a long break.

Kathryn Coffman 6/1/25 Kathryn Coffman 6/1/25

Your Guide to Building a Brand Voice with Email Marketing

When folks talk about “brand voice”, they’re referring to the voice that you use throughout all of your brand touch points to build trust with your people. Let’s talk about how to build (and reinforce) your brand voice through consistent, intentional email marketing.