Your Guide to Building a Brand Voice with Email Marketing
When folks talk about “brand voice”, they’re referring to the voice that you use throughout all of your brand touch points to build trust with your people. If you’re focused on developing and strengthening your brand voice, your email list is one of the best places to start! Email marketing is a direct, distraction-free way to connect with your audience - there are no algorithms, character limits, or noisy feeds competing for attention. Just you and your audience - the perfect opportunity to make your brand voice shine! Let’s talk about how to build (and reinforce) your brand voice through consistent, intentional email marketing.
Your Guide to Building a Brand Voice
First, What Is Brand Voice?
Brand voice is the tone, language, and personality behind each piece of communication you put out. It’s how your business sounds - whether you’re warm and friendly, polished and professional, or a little bit humorous and fun. If someone read your email without seeing your name or logo, would they know it was you? That’s the goal!
Why Email is the Perfect Place to Practice
Email is a more intimate space than social media. People have invited you into their inbox, which means you have an opportunity to build real, solid connections and familiarity.
It’s direct: You’re not speaking to the masses - you’re talking to your people.
It’s personal: You can write in a more relaxed, human tone.
It’s consistent: Regular emails keep your voice fresh in their minds.
The more you show up, the more recognizable your brand voice will be become - and the more trust you build as a result.
How to Strengthen Your Brand Voice Through Email
1. Write like you speak.
One of the greatest ways to build a strong brand voice is to be yourself! Read your email out loud - does it sound like something you’d actually say to a client or customer in real life? If not, edit it down. Simplify. Loosen up.
2. Start every email with intention.
Before you write, ask yourself: What’s the goal of this email? Who am I talking to? What do I want them to walk away with? Then write with that purpose in mind, using a voice that aligns with your brand’s personality.
3. Create a signature “feel”.
Whether it’s a sign-off, a phrase you always use, or a layout your audience grows to expect - consistency breeds recognition. It can be as simple as always starting with a short story, ending with a takeaway, or including a one-line mantra.
4. Use storytelling and personal touches.
Include lessons, anecdotes, or client moments that sound human. Emails that read like they came from a friend (not a robot) are the ones that get opened, read, and remembered over and over.
5. Be consistent with timing and tone.
You don’t need to email your people every week - but you DO need a rhythm! When you show up regularly and your voice stays consistent, you become a trusted source your audience looks forward to hearing from.
What Happens When You Nail It!?
When you nail your brand voice and it comes through clearly in your emails, serious magic happens.
Your audience starts recognizing you before they even open your message.
Your emails feel like conversations, not promotions.
You build trust, loyalty, and long-term connection.
Your audience becomes more likely to buy from you - because they know you.
Your brand voice is one of the most powerful tools in your business - and email marketing is the perfect place to hone in on it. So, don’t just email when you have something to sell. Use that space to truly connect. To share. To sound like you! Consistency doesn’t just build trust, it builds a voice your audience can’t wait to hear from. :-)
