Twitter is much different than it was when I signed up as one of the very first users back in the early aughts. Today’s Twitter feed is packed with content that’s crafted for a particular audience and features I couldn’t have imagined back then. There’s a handful of tips that can guide the way in terms of how to use Twitter to grow a business.

A live video on Facebook or Instagram is a high-engagement way to build rapport with your audience and demonstrate relatability and personality. It can be intimidating at first but I promise: Once you get started, you’ll find that creating engaging live video on social media is an effective and fun way to connect with your audience.

People in engaged communities tend to return to you for products or services. And they refer their friends. Assuming you’d like to cultivate a team of folks like that—a bunch of people who are in love with your brand!—let’s talk through how to create and run a Facebook group for your business.