Standing out isn’t just about having a great product or service in today’s world when social media platforms and Google are super oversaturated and the marketplace is increasingly competitive. Empathy in marketing, the ability to truly understand and address your audience’s feelings and needs, is the secret ingredient that will generate loyalty and build a brand that resonates with your target audience.

Every year, I enjoy going back through our website reports and pulling the resources that our audience found the most value from in the past 12 months! Here are our most-read posts with business marketing tips from 2024 (in order) to give you some new ideas as we head into 2025.

Us women entrepreneurs are kicking butt and redefining the business world, owning 39% of all small businesses in the U.S. and significantly contributing to global economic growth! Here’s a crash course on marketing for women entrepreneurs, detailing some ways to use your unique perspective for a marketing advantage!