The Fashionably Frank Marketing Blog
Your trusted resource for the latest small business marketing, web design, and branding tips & tricks!
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Tips for Marketing to Baby Boomers on Social Media
If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media. Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.
How to Use DMs (Direct Messages) to Connect with Your Audience
Reaching out to a potential client directly via the DM (direct message) feature on a social media platform—whether it’s Facebook, Instagram, Twitter or LinkedIn—can sound scary. But it’s an incredibly important and personal way to connect with people who might be a good fit for your services.
The Impact of COVID-19 on Small Business & How to Move Forward
Most of the stuff I’m reading (and posting) about emerging from the pandemic is joyful. We’re relieved. We’re happy to see our friends and family again. We can’t wait to go to a live show again! But the reality is that the impact of COVID-19 on small business has been rough. How do we communicate with our customers or clients moving forward?
Optimize Your Site to Sell Products on Social Media
You’ve built an online shop. Now what? How do you actually sell products on social media? I’ve got some tips for all you Squarespace and Shopify users!