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6 Must-Use Tech Tools for Marketing Your Small Business Online
Social Media, Web Design, Email Marketing, Business Kathryn Coffman Social Media, Web Design, Email Marketing, Business Kathryn Coffman

6 Must-Use Tech Tools for Marketing Your Small Business Online

Being a small business owner means wearing a lot of hats - and marketing manager is often one of the roles that falls into your lap automatically (and happens to be one of the trickiest)! Today, I’d love to share 6 of the top tech tools for marketing your small business specifically in the digital landscape that are bound to make your life easier.

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What the Heck is Faceless Marketing?
Social Media Kathryn Coffman Social Media Kathryn Coffman

What the Heck is Faceless Marketing?

A month ago, the concept of faceless marketing came up in a meeting with my client as we considered ways to leverage high quality video content without compromising the anonymity of their team in a sensitive niche. A lot of people may ask “What the heck is faceless marketing!?”, and I’ve got you covered today with the details!

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Best Practices for Addressing Negative Users on Social Media
Social Media Kathryn Coffman Social Media Kathryn Coffman

Best Practices for Addressing Negative Users on Social Media

Battling some pesky trolls or negative customers on your small business social media profiles? I’ve been there, done that throughout my now near-decade of managing a variety of platforms for small businesses and nonprofits! Trolls and conflicts are unavoidable elements of social media, but fortunately there are some productive best practices for addressing negative users on social media.

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