If you serve Baby Boomers, you may have been told (in error) that you “can’t market to them on social media. Not true! Baby Boomers are some of the most responsive audience members on social channels—you just have to know where they hang out and what kinds of language and campaigns to use to capture their attention.

Reaching out to a potential client directly via the DM (direct message) feature on a social media platform—whether it’s Facebook, Instagram, Twitter or LinkedIn—can sound scary. But it’s an incredibly important and personal way to connect with people who might be a good fit for your services.

You’ve built an online shop. Now what? How do you actually sell products on social media? I’ve got some tips for all you Squarespace and Shopify users!

Carousel posts featuring swipe graphics are all over Instagram and they are hot, hot, hot! Whether you’re using them to educate your audience or uplift your cause, I’m going to show you how to use carousel posts to grow your audience.