Want more people to find your website on Google, but not sure where to start? You’re not alone. Around 53% of all website traffic comes from organic search (BrightEdge), which means showing up in search results is one of the most powerful ways to grow your business or blog. That’s where SEO (Search Engine Optimization) comes in.

In the fast paced world of digital marketing, some things come and go faster than a TikTok trend! When it comes to your business’s blog, there’s only one kind of content that stands the test of time: evergreen content. If you’ve ever wondered how to go about creating evergreen content, what that even is and why it’s so important, you’re in the right spot! Let’s dive in.

Every now and then, you brand will need a bit of love. Images get stale, colors don’t resonate with you as much anymore, or graphics you’ve used don’t really apply. As you prepare for spring, it’s the perfect time to revisit the visual ways you interact with the world! Here’s how to brighten up your look and refresh your brand in 6 steps!

What should I blog about? This may be the most common question when it comes to keeping up your web presence. And there’s no one easy answer. It really comes down to pen, paper, observation and your brain. But what do you brainstorm about? And how do you start? Here’s some guidance on how to choose blog post topics for your business.