Popular Business Marketing Tips From 2021 - Our Most Read Blog Posts
So excited to dive in to our most-read blog posts and share the top 10 with you today!
Here are our most-read posts with business marketing tips from 2021 to give you some new ideas as we embrace 2022:
Your Ultimate Guide To Branding Photography - What Is It? & Why You Need It
You know how important it is to have a good headshot. But what about ongoing content for social media, blog posts and the other miscellaneous content you have to constantly create?
Enter branding photography! Great visuals are the key to a polished visual presentation for your brand. This guide will walk you through the entire branding photography process, from the one word you need to know when you’re selecting a photographer to trends to details and best practices for image usage.
Crafting Your Ideal Target Client Or Customer Persona: 25 Questions To Ask Yourself In The Branding Process
Everyone’s got to have an “ideal client persona,” right? Right. By creating a vision of who you want to serve, the clearer your marketing will be.
To develop an ideal client persona, you have to dig deep and figure out exactly who you want to attract. But how do you do that, especially if you’ve never created a persona before?
We’ve got you! In this post, we give you 25 questions to ask yourself, including:
What is their age? What defines their age group and what are the world issues and trends associated with this age group's generation?
Do they have children?
Where do they eat when they go out?
What values or personality traits are most important to them? Justice, honesty, humor?
And many more!
Branding For Beginners: The Difference Between Visual And Emotional Branding
If you’re just getting started on branding for your business, it may seem like a foreign language to you. What’s visual vs. emotional branding? If you’re not in our industry, it can definitely be confusing. In this post, we demystify this branding-for-beginners topic.
When you’re crafting a brand for your business, it’s important to understand the distinct roles that visual branding and emotional branding play. Getting clear on the topic helps give you the information you need before you hire branding professionals.
In this post, we go over the meaning of visual and emotional branding, the role of different branding experts, who needs branding and who should help you navigate the branding journey!
Your Ultimate Guide To Branding - What Is It? & Why You Need It
“Branding.” What is that? For a new entrepreneur or business owner, it can feel like a murky catchphrase that doesn’t really mean anything at all.
Whether you feel like you know what a brand is or not, we’ve got you with this ultimate guide to branding. In this post, we go over what a brand is, what it looks like to DIY it or hire it out, how a designer fits in and what emotions have to do with it.
Your Ultimate Guide To Hiring A Graphic Designer - The Questions You Should Ask
Hiring a designer to represent your business can be a daunting task! But without a designer, it’s really hard to create a visually stunning brand or create an eye-catching flier or sign.
If you’ve never hired a graphic designer before, you probably don’t even know where to start. (We didn’t!) No worries. In this post, we give you a smart list of questions that will help you ensure you get a designer that works in the right medium for your business, is in the right price range for you, and whose process you understand—plus an invaluable list of must-knows to get you started out right!
Your Ultimate Guide To Content Marketing - What Is It? & Why You Need It
Content marketing is a vital piece of the puzzle for every business and every brand. Everyone who wants to have influence (like selling something) needs it. But not everyone understands what it is. This simple guide breaks down content marketing for anyone who wants to learn more or who wants to invest in a content marketing agency.
In this post, you’ll learn what content marketing is, why it’s effective, how to design a good content marketing strategy and the results you can look forward to!
8 Facts About Digital Marketing for the Non-Digital Marketer
As digital marketers, we often forget the details that come second nature to us, the ones we often take for granted and the ones that non-marketers may not know! We wanted to take some time to share key facts about digital marketing that we hope will help you along your do-it-yourself marketing journey, so this post was born!
How to Plan a Business Photoshoot
To make an impact on social media there’s no question that you need excellent, professional-quality visuals. People will engage with your brand based on what they see first. Which means a photoshoot is pretty much a non-negotiable if you’re a small business or an independent entrepreneur. But for a lot of folks, this is new territory. How does it work? Once you’ve scheduled with a photographer, how should you plan your first professional business photoshoot? We answer these questions and more in this post!
Why You Shouldn’t DIY Your Branding
Have you designed your own logo or paid a little to a “logo generator” or other swipeable branding service? From my experience, I’m here to tell you that patching together the visual identity for your business on your own doesn’t work. This is why you shouldn’t DIY your branding.
How to Define Your Brand in 7 Steps
Ever wonder what makes or breaks a brand / business? You must be able to talk to the right people and define what it is that you offer them, ultimately attracting more promising leads. This is the starting point that I highly recommend for each client of mine starting a new business and/or beginning the branding process. When you’re working to define your brand, ask yourself these 7 questions.
