CASE STUDY

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CASE STUDY ☻

Whole Health Naturopathy

CASE STUDY

☻

CASE STUDY ☻

OBJECTIVE

Elevate Whole Health Naturopathy’s visibility, deepen community engagement, and support patient growth by providing consistent, high-quality content marketing rooted in education, local connection, and accessibility. As a long-standing, women-owned clinic in Olympia, the goal was never to build a national brand - but rather, to better serve the local community through intentional digital storytelling and strong practice representation.

STRATEGY

1. Social Media Management:

  • Platforms: Took over management of Facebook and Instagram, developing a consistent and thoughtful presence.

  • Content Types: Created a dynamic mix of entertaining Reels, trending audio videos, educational carousel posts, and community-centered messaging. Topics included seasonal health, practitioner tips, and practice updates.

  • Monitoring: Actively engaged with comments and messages, improving responsiveness and community connection. Managed reputation and addressed feedback in a timely and respectful way.

2. Email Marketing:

  • Monthly Newsletters: Designed and distributed monthly e-newsletters promoting blog content, clinic announcements, seasonal wellness tips, and their patients’ favorite: recipes!

  • Performance: Achieved an average open rate of 55.82% - well above industry standards. Emails are enjoyed by over 1,000 patients each month and continue to be a top-performing communication channel.

3. Blog Writing for Greater SEO:

  • Consistent Content: Published twice-monthly blog posts with one post each month written by a doctor on staff to highlight their expertise and voice. Other posts are based on internal goals, seasonal health trends, or SEO needs.

4. Community Messaging & Cultural Representation:

  • Inclusive Tone: Created content that highlights the clinic’s identity as a women-run, LGBTQ+ inclusive practice. Shared posts on advocacy, accessibility, and expanding care for a wide variety of naturopathic audiences.

  • Local First: Positioned the clinic as deeply rooted in Olympia, celebrating regional health fairs, local partnerships, and team moments that reflect their connection to the community.

5. Analytics & Reporting:

  • Initial Spike: In the first month of managing the accounts, Whole Health saw a 500%+ increase in total reach and a 400%+ increase in engagement on Facebook, along with a 400%+ increase in Instagram impressions and 700%+ engagement growth.

  • Ongoing Tracking: Regular reports help guide strategic decisions and provide clear insight into what's resonating with the audience.

RESULTS

  • Stronger Community Engagement: Followers are consistently engaging with Reels and behind-the-scenes content, creating a more personal and trusted brand image.

  • Elevated Brand Voice: Whole Health’s social platforms now reflect its identity as a modern, knowledgeable, and community-first clinic.

  • Improved Digital Performance: Massive early growth in engagement and sustained content quality led to long-term visibility.

  • Searchable Authority: Blog content continues to drive organic search traffic, with over 5,000 organic visits to the site in a 6 month period alone.

  • Email Marketing Excellence: Newsletters regularly surpass industry standards, keeping the clinic top-of-mind and top-of-inbox for local patients.

SUMMARY

Whole Health Naturopathy partnered with FFM to realign its marketing with its mission: offering inclusive, community-centered holistic care. Through consistent content creation, SEO-friendly blogging, and high-performing email newsletters, the clinic transformed its online presence into one that reflects the warmth, knowledge, and local pride of its team. With strong digital performance and a voice rooted in service, Whole Health continues to grow as one of Olympia’s most trusted naturopathic clinics.